Online Marketing Success Services for Higher Education

  • TOP TASK RESEARCH

    The experience people have on your website is far more important to your brand than the brand claims you make. If the first experience is not successful, many visitors will leave and not return.

    • Knowing the top tasks people want to complete on your site is essential to successful content marketing.
    • Top Task research gives you objective data about the content that deserves priority visibility on your site.
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  • COMMUNICATIONS AUDIT

    If every office on your campus is not consistently communicating your key brand message and key facts about your school, your brand identify will suffer.

    • How many different voices do people use to speak about your college or university?
    • A comprehensive communication audit of your online and print communications will answer that question.
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  • WEBSITE MARKETING REVIEW

    The first impression your website makes when a potential student visits will boost or break achievement of your enrollment goals.

    • An expert review will help eliminate key stumbling blocks so that you make a successful first impression in 5 seconds or less on your home page and throughout your site.
    • Including a comparison with 3 to 5 key competitors will help achieve marketing advantage.
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  • UPCOMING CONFERENCES

    “Digital Marketing Strategy: Surviving & Prospering in a Changing World”
    4-hour Tutorial E session at the AMA Symposium for the Marketing of Higher Education, December 4, Orlando.
    Workshop description is here.
  • SUBSCRIBE TO YOUR HIGHER EDUCATION MARKETING NEWSLETTER

    Join 3,600+ subscribers and receive:

    • 12 to 15 marketing “news and notes” each month
    • “Link of the Week” email highlighting a special marketing feature of a higher-ed website
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  • BOB JOHNSON’S BLOG ON HIGHER EDUCATION MARKETING

  • TWEETS BY HIGHER ED MARKETING