Writing this morning from the Gleacher Center at the University of Chicago, where 90+ people are exploring marketing communications in the online world at a conference by The Aslanian Group. One of the surprising nuggets of information has been the popularity of “distance learning” as a frequently used keyword search term. That’s a relatively rare […]
If you’re just starting to puzzle out what you might do to improve the “searchabiity” of your website pages, one of the better places to start is by reading Search Engine Optimization by Gradiva Couzin and Jennifer Grappone. Reading the book and realizing just how tedious a process it is to review and remake your […]
Here’s another sign of continued progress toward a greater emphasis on improving web communications content and presentation… a search underway for a position that most people tell me is difficult to staff but offers great professional opportunities. I’m posting this not only for anyone that might be interested in applying but also as a new reference […]
Late on a Thursday in Marshall, there’s time to pull together some thoughts that have been filtering through the brain in the last few days, particularly while preparing for the early June national conference of the Canadian Council for the Advancement of Education. How different will the college and university website of tomorrow look from […]