This morning I’ve been getting ready to present the results and recommendations from my review of 12 law school websites that compete with a client of mine. As part of that process, I decided to take a quick look at the websites of the top 10 law schools rated most highly by US News & World Report. That seemed as good a place as any to search for online marketing elements worth sharing.
The overall results didn’t diminish my conclusion in an earlier post that law schools in general are not as marketing-oriented as other segments of higher education. At the graduate and professional level, MBA schools in particular have a much stronger marketing approach.
But here are some features worth visiting that stood out for me:
- University of Chicago with 10 faculty and student blogs telling stories that give interested students a special insight into what it is like to study law there. Scan through what’s available at http://www.law.uchicago.edu/blog.html
- Northestern University’s interactive online viewbook where the video introductions show once again what can be done when imagination and time permit something other than a PDF format at http://www.law.northwestern.edu/admissions/viewbook/
- University of Michigan’s easy-to-scan outcomes information that uses a map of the United States to quickly locate where recent alumni have found employment after leaving the school at http://www.law.umich.edu/currentstudents/careerservices/factsandstats/pages/gradgeo.aspx.aspx
These features take obvious advantage of Web 2.0 communication capabilities, Soon, we can suspect, more schools will be adding similar features to help make the visit experience more productive.
And there’s nothing here that could not be adopted by other professional school websites as well.