If you haven’t already discovered the Sloan Consortium’s research work on onlined education, then you are missing valuable background information to plan your future marketing efforts in the online world. Go along to
You can’t miss it just about anywhere on the web these days: Advertising for adults to enroll in bachelor’s and master’s degree programs. And much if not most of this is tightly targeted to people searching for the right career. After all, “career advancement” is one of the strongest terms that students of every age […]
If you’ve been to one of my “Writing Right for the Web” sessions, you know that an example included in the SEO writing section is about the benefit of creating title tags on your web pages that include something specific about a particular release. Do that and search engines aren’t as likely to think that […]
This morning I’ve been getting ready to present the results and recommendations from my review of 12 law school websites that compete with a client of mine. As part of that process, I decided to take a quick look at the websites of the top 10 law schools rated most highly by US News & World […]
Here’s another move in the right direction for better web content and communications. John Hopkins, associate vice president for college relations at Wooster College, sent this along with the note that the college is expanding the team responsible for the web… from one person to three. The new director will hire the next two team […]