Simmons College steps on the mobile marketing path At long last, some people really do feel that 2009 is the year of mobile marketing. Of course, this isn’t the first year that people have said that. But with the continuing spread of smartphones, this year the prediction just might be coming true. Julie Batten has […]
Tuition and Costs… More on Middlebury College Not long after sending today’s email to newsletter subscribers with Link of the Week selection of Middlebury College for the clear and forthright presentation of information about how the college was reacting to the financial crisis, came two emails adding new information that’s worth repeating here. The first email was […]
Check Title Tags to Improve Search Marketing Results Just a few minutes ago a visit to the Traffic Resources website reminded me that there is low hanging fruit in the online higher education marketing world that isn’t being harvested. On that page is a “daily poll” that’s been running since January: “What’s The Most Important SEO Element […]
Web Content and Alumni Magazines Everyone has fantasies… one of mine is to play the role of a firefighter in Ray Bradbury’s Fahrenheit 451 and discover and burn out 4-color print publications (alumni magazines, annual reports, admissions viewbooks) put online as a PDF. That “find and delete” goal has been a constant in each of my 25 Writing […]
“Writing Right for the Web” “Writing Right for the Web” has been my most frequent presentation topic over the last three years… 9 conference sessions, 5 webinars, and 11 on-campus workshops. In the next few weeks I plan to start writing at least a “White Paper” and perhaps something longer on the key elements that will help […]
Muhlenberg College and the “Real Deal” on Financial Aid In yesterday’s blog post on a parent’s reaction to the cost difference between Northeastern University and University of Connecticut, I mentioned the practice of “preferential packaging” that is widespread in the private sector and not unknown among public institutions. Preferential packaging isn’t new in 2009. Financial […]
Twitter and other parts of the social media world are alive lately discussing the contents of a letter send by a parent to the admissions office at Northeastern University explaining why a son in this family was enrolling this fall at University of Connecticut. The letter and several comments to it are online at the […]
For about 3 years now I’ve been doing “Writing Right for the Web” web conferences with Academic Impressions in Denver. This time we’re sharing answers to 11 questions sent in during the March 30 event with readers of this blog. The next conference presentation of “Writing Right for the Web” is June 4-5 in Chicago at Carol Aslanian’s next event. (If you […]
Getting online this morning through Comcast, I couldn’t help but notice a prominent right hand column ad offering “Online degrees in as Few as 2 Years.” The temptation to add another example to my expanding collection of “post-click marketing” efforts was too much to resist. And so off I went to arrive at the first […]
April 1 greetings to everyone and best wishes for success in separating the foolish from the factual today. In a year when all seems a bit crazy, a little foolishness is welcome. One thing is true for everyone: budget dollars are tight. If you recruit adult students and want to know more about stretching marketing […]