Phoenix Adds “Bio” to Twitter Site After Launch
The University of Phoenix effort had only been underway since May 12 when I checked the Phoenix Twitter site for my May 21 blog entry on how several schools were using Twitter for adult student recruitment.
In what otherwise seemed a robust effort based on initial frequency of updates (far more often than the other schools), there was no “bio” included. That’s a marketing opportunity lost, as the right bio message can repeat and reinforce the primary brand message.
When revisiting the site today, a bio has now appeared. And here it is:
- Bio: “We provide a quality higher education for working students and offer associates, bachelors, masters and doctoral degrees in small class sizes.” The emphasis on “working students” and the degree levels offered is good. A future version might well include the number of degrees offered in each category as the total array is high and sets Phoenix apart from most competitors.
So, late is indeed better than never in this case.
And since my last blog post, updates increased from 44 to 54 and followers from 179 to 224. Several of those updates seem directed to potential students, an example of “talking with” rather than just “talking at.”
Phoenix is often considered the goliath of higher education marketing, with an annual marketing budget of more than $15 million and an online ad presence just about everywhere. That makes it a prime candidate to follow on Twitter over the next few months to watch the growth in followers and the way that Phoenix engages them on that site.
That’s all for now.