Web content editor… detailed description from Cornell College

Web Content Editor: Description Details for Cornell College


Web content on your website will improve if you invest in staffing a web content position. That’s been a message in my Writing Right for the Web seminars for years. And that’s the reason I include job descriptions for position like this on the blog.


This entry comes from Dee Anne Rexroat, director of communications at Cornell College. How well does she think this position has worked? “We redid our site from square one almost two years ago, and added a full-time Web Content Editor, and that position makes all the difference.”


Dee Anne had just sent along a link to show how Cornell has adopted the blog format for online press release presentation. Visit http://news.cornellcollege.edu/ to see the strong results of that change.


If you haven’t yet moved in this direction, perhaps these details from Dee Anne will help you move things in that direction. Yes, budgets are tight. But websites remain the core of your online communication strategy. For strong marketing impact, you can’t afford not to have capabilities like this on your marketing team.


Web Content Editor Position at Cornell College 


Postition Summary:


This position provides content creation, content management, and strategic external and internal communications services for Cornell’s website. Oversees content of the official, top level pages of the college website, and provides support and guidance to departments and offices on their web presence. Coordinates and collaborates with all departments of the college to ensure new and migrated content is accurate, up to date, and represents the college well to all constituencies.


Principal Duties and Responsibilities – (Essential functions of the position) 


    1. Collaborates with the Director of College Communications to develop effective strategies for communicating through the institutional Web site.
    2. Researches and writes original material; edits existing material, including reworking material developed for other college communications in a way that makes it effective for electronic media; proofreads text for electronic media; and monitors new and existing pages for accuracy and timeliness.
    3. Collaborates with the Director of Media Relations, Director of College Communications, Admissions Office, and others to develop and select images, video, and other visual/audio representations of campus activities for the Web site.
    4. Oversees content of official college pages–pages with the purpose of speaking for the college and its official programs and departments and not for individual members of the college community.
    5. Works with “information providers” who are authorized to contribute content as part of the college’s content management system to help ensure that they publish content that meets the college’s standards for quality and style.
    6. Monitors and analyzes electronic-media usage patterns to help ensure that the media is effective in supporting institutional priorities. This work involves collaborating with colleagues in Information Technology to use applications that measure and monitor e-mail and website traffic.
    7. Oversees work-study students; collaborates with consultants, staff, and faculty to fulfill goals and objectives.
    8. Performs other duties as directed by the Director of College Communications.


Education and Experience:


Bachelor’s degree, preferably in English or journalism or related field.


Demonstrated success in writing for electronic media, particularly in writing layered information for the Web. Experience in communications including demonstrated experience in research, writing, editing, and copy editing as well as writing for publication on deadline.  Demonstrated working knowledge of web management and design concepts as evidenced by creation of website content, creation of special web projects. Work experience in higher education, liberal arts specifically. Experience working with content management systems.


Knowledge and Abilities:


Knowledge of journalistic practices and their application to the web environment, general knowledge of web application issues, knowledge of best practices for website design and presentation, knowledge of content management systems and their use in the web environment. Understanding of supporting application platforms and software and related issues.


Ability to develop and execute web communications strategies that balance substantive content, visually appealing design, high levels of usability, and integrated technologies. Ability to implement basic marketing and communication principles in creation of new web pages. Ability to initiate ideas, develop concepts, review web site management and design process and ensure professional standards and high quality with all communication efforts. Ability to assess web communication needs of internal clients and suggest appropriate measures to meet these needs. Ability to identify, organize, and accomplish tasks in priority order, and keep several projects moving ahead simultaneously–all with a minimum of supervision. Ability to keep information confidential as necessary.


That’s all for now.

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