Web content: What role for “flip” technology in moving print publications to the web? Two unrelated events are driving increased interest in moving print publications online: Growing pressure to reduce print production costs. Increasing preference for getting information from online sources. Perhaps that’s what generated a June discussion among higher education web developers on on the virtue of “flip” technology to move print […]
Web Analytics: What’s the “bounce rate” from your admissions entry page? Mark Greenfield from University of Buffalo (a SUNY university for those who otherwise might not know) is down at the Noel-Levitz recruitment and retention conference in Texas. He sent two tweets of interest to everyone in student recruitment: A person from Google reported that a good range for a bounce rate was 20 […]
E-Readers: Market Growth from Barnes & Noble, AT&T, and Plastic Logic Back from a very fine eduWeb2009 conference this afternoon… 12 presentations are online now, including my pre-conference workshop: “Student Recruitment in an Online World: Creating a Marketing Communications Plan in a World without Paper.” Thanks to Matt Herzberger for taking the time to add […]
ACT Enrollment Planners Conference: Another Successful Year About done at this year’s ACT Enrollment Planners Conference. In a tough year for conferences, this was the second highest regisration number in 24 years… a bit lower than last year, but quite strong overall, with more than 40 states represented. More nice work by Mike Hoveland and everyone else at […]
July greetings to everyone, from an unusually cool Michigan. Perhaps that bodes well for a limited summer melt of the traditional students expected to enroll in the fall. Whatever your local temperatures, my best wishes are with everyone as this enrollment year continues to unfold. I hope to see many of you at the ACT […]
Customer Carewords Expanding Client Base Despite the world-wide economic slowdown (or perhaps because of it), major firms and organizations are investing in Customer Carewords research to better plan web content: the words and phrases that visitors see when they first arrive at critical web pages and navigation that lets them find it as quickly as possible. That reminds me […]
Viewbooks and e-readers: Exploring the Possibilities Yesterday I put the final polish on upcoming workshops for two July Conferences, ACT’s Enrollment Planners Conference and eduWeb 09. Both workshops will expand the topic of a shorter presentation at SUNYCAP earlier in June: Can you imagine crafting a recruitment communication plan without using paper? This presentation first ran last summer at the ACT […]