E-Readers… expansion continues from AT&T, Barnes & Noble, and Plastic Logic

E-Readers: Market Growth from Barnes & Noble, AT&T, and Plastic Logic

Back from a very fine eduWeb2009 conference this afternoon… 12 presentations are online now, including my pre-conference workshop: “Student Recruitment in an Online World: Creating a Marketing Communications Plan in a World without Paper.” Thanks to Matt Herzberger for taking the time to add mine and several others to the collection.

College Viewbooks and Magazine on E-Readers

Early in my presentation you’ll see slides to prime a discussion of e-readers and just how soon it might be before people are downloading college viewbooks , alumni magazines, and other publications to an e-reader rather than receiving them in the mail.

This presentation first debuted in July 2008 at the ACT Enrollment Planners Conference. One 2008 topic was how soon it would be before e-readers were available in color. Way back then nobody seemed sure when the technology would advance to market. For the update this year, we had new news… Fujitsu, well ahead of any schudule predicted last year, put a color e-reader on the market in Japan earlier this year. The price (near $1,000) is well beyond most people’s willingness to pay but we all know that is likely to move lower rather quickly.

E-readers are advancing. No doubt about that.

Plastic Logic, AT&T, and Barnes & Noble

And so let’s highlight this news first seen in USA Today while traveling back from eduWeb today. AT&T is about to join Amazon in the e-reader competition in combination with Barnes & Noble to offer a wider array of books than Amazon is doing now. Schduled start is early in 2010.

A NewsFactor Business Report article says the primary audience for the new device from Plastic Logic and AT&T service is the business community. Barnes & Noble already has 700,000 titles ready to go, a powerful amount for the business market. The article includes a prediction that by 2012 prices will fall to $99, a critical point for mass adoption.

Watch the online Plastic Logic demo of their new device.

That’s today’s story.

AMA Symposium for the Marketing of Higher Education 2009 

And that’s continuing info to update the next presentation of my 3-hour workshop at the AMA’s Symposium for the Marketing of Higher Education in November in Boston. More details on that later in the summer. Plan to attend. And if you do, join me for the Sunday workshop to explore student recruitment communications in a world without paper. It really is getting closer.

That’s all for now.

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