Social Media Empire: University of Chicago Magazine is (Almost) Everywhere
Regular readers know that I’ve long featured the University of Chicago’s alumni magazine as an early and excellent example of moving a print publication to online status without using a PDF format or some form of “flip” technology. It has been included in every presentaton of “Writing Right for the Web” for at least 3 years.
The May-June issue of the magazine is online now.
When you visit, you’ll likely see entry points at the bottom of the front page to the social media world. The magazine isn’t only online at a traditional website, it has extended itself into Twitter, Facebook, Flickr, and YouTube.
Check each one to get the full flavor of how the magazine is integrating itself into the social media world:
- Twitter: Daily tweets (2800+ so far) go regularly to 1300+ followers at http://twitter.com/UChicagoMag
- YouTube: 18 videos since early 2009 at http://www.youtube.com/user/uchicagomagazine
- Flickr: 705 photos since March 2009 at http://www.flickr.com/photos/uchicagomagazine/
And how about the social media giant at Facebook?
- Since starting the site in January 2009, the magazine has gathered 432 people who “like” the site at http://www.facebook.com/uchicagomag
Prefer an email newsletter?
If you don’t find a favorite way to stay connected here and prefer the “old media” world of email, you can also sign for a bi-weekly email newsletter. Check the archives at http://magazine.uchicago.edu/uchicago/index.shtml
In the Future?
Is there an app for this? I haven’t asked directly but let’s not be surprised to find an app for University of Chicago coming for the iPad and similar mobile devices in the future if they continue to grow in popularity.
That’s all for now
Join me on Twitter at http://twitter.com/HighEdMarketing
Subscribe to “Your Higher Education Marketing Newsletter” at http://www.bobjohnsonconsulting.com/newsletter-subscribe.html