Customer Carewords and Higher Education Marketing: Task Completion = Marketing Success Just back on Wednesday from two days in Dublin with Gerry McGovern and Customer Carewords partners from Canada, Norway, Holland, Sweden, Ireland, the U.S. and the U.K. Online communications are fine, but it is always a special pleasure to meet old and new colleagues in person, share […]
Recruiting U.S. Students to a Canadian University Queens University in Kingston, Ontario is engaged in creating an academic plan. Several months ago a faculty team was asked by the Principal of the university to submit a comprehensive set of recommendations. The team did that on August 23 in a document titled “Imagining the Future: Toward an Academic […]
Mobile Marketing: Your Brand Reputation Depends on Easy Task Completion Almost ready this morning to travel down from Albany on Amtrak on what should be a fine, sunny day along the Hudson River. Beautiful two hours or so… if you get a seat on the right side of the train. Literally. But before heading for […]
Student Recruitment: how green is the grass in your yard? Sometimes you can’t escape reading higher education RFPs for marketing services. And those RFPs provide interesting insight into the marketing challenges faced in both the public and private sectors and what people would like to do to meet them. In the last 30 days I’ve read RFPs from […]
A September greeting to old and new subscribers as the new academic year begins. Many of you have already welcomed your new residential students. Best wishes for a final relaxing Labor Day weekend before the trek to Thanksgiving. I am looking forward to visiting Dublin soon for our annual Customer Carewords partners meeting. We have […]