Susquehanna University: Amazing Results in Carewords CCI Research
A Note for May, 2011: I’ll be doing a presentation complete with screen shots on the Susquehanna website story at the J.BoyePhiladelphia2011 conference, May 3-5.
A Note for May, 2011: I’ll be doing a presentation complete with screen shots on the Susquehanna website story at the J.BoyePhiladelphia2011 conference, May 3-5.
Alumni magazines in the social media world: can they survive Facebook? Given the short attention span to most tweets (at least for mine… bit.ly tracking shows that most things get noticed in about 5 to 10 minutes or not at all), I always pay close attention to anything that breaks the norm and continues to draw […]
Mobile Websites for Higher Education… 45 to Explore My eyes are open for all things mobile these days as I prepare for three upcoming mobile marketing workshops in July (ACT Enrollment Planners Conference and eduWeb2010) and November at the AMA Symposium for the Marketing of Higher Education. This morning I was especially happy to get an email from […]
June and the first days of the summer season are here, warmer than expected in Michigan. As the days grow longer, my friends tell me the search for enrollment yield and budget balance goes on. Difficult times, but the best will adapt, survive, and thrive again. What most matters now in higher education marketing? The […]
The impact of effective online marketing on higher education websites varies quite a bit from school to school. That’s not exactly a surprising revelation. Consider these random notes after preparing a new presentation (Adult-friendly Websites: A ‘Best of the Best Review’) for Carol Aslanian’s next Education Dynamics conference that took me through many different websites in […]
Social Media Empire: University of Chicago Magazine is (Almost) Everywhere Regular readers know that I’ve long featured the University of Chicago’s alumni magazine as an early and excellent example of moving a print publication to online status without using a PDF format or some form of “flip” technology. It has been included in every presentaton […]
May greetings to everyone as the first count of enrollment deposits here in the U.S. tells many of our colleges and universities how their fall enrollment classes will compare to their expectations. Best wishes that everyone had a successful early May tally. You’ll see from the first Seth Godin item below that attention is building […]
Higher Education Tag Lines: Does your brand really need one? A friend forwarded to me an RFP recently posted in a CASE listserv. Among a variety of marketing communication and research items included was development of a new “marketing tagline.” The RFP nicely set out the tagline dilemma: “We have not identified a marketing tagline that both resonates with our intended […]
iPhone Dominates Mobile Access: for a small group of website visitors Two mobile marketing workshops are set for this summer, both in July in Chicago. I’m busy with that research now, including new online inquiries at schools venturing into mobile marketing. The first workshop, at the ACT Enrollment Planners Conference, is especially for people who need to […]
Spring greetings to everyone north of the equator. May your marketing activities flower as well as early warm temperatures are boosting the blossoms here in Michigan. The spring and summer conference season is busy this year and I hope to see many of you between May and July. ACT pre-conference workshops for the Enrollment Planners […]