During each Writing Right for the Web webinar with Academic Impressions, people participating send in questions that I answer in writing. We had several question from the May sessions and I’ll include some of those here that seem of most general interest.
- That would very much depend on who you ask. Direct marketers would say yes (as they have done for years), while many if not most others would say no.
- This isn’t an issue I’d recommend going to war over in an academic environment.
- In areas such as Twitter and texting, you’re much more likely to see this happening. In regular websites, not so much.
- I would try for it in headlines and primary page headings and sub-headings. “Top 5 Reasons to Visit Us” will always be more effective than “Top Five Reasons to Visit Us” and you may find that cases like that are easier for people to accept than in regular text writing.
- You can also check the AP Style Book. After all, they recently approved “website” over “Web site” as proper use. Miracles can happen.
“Are there any guidelines for using anchor tags for long, scrollable pages such as FAQs?”
- Try this article on “Anchor Links for FAQ pages.”
- The “long, scrollable” words caught my attention. We Customer Carewords partners are not especially fond of FAQ pages. Check this post on my blog about “FAQs as Lucky Bags” written after a webinar by Gerry McGovern and Gord Hopkins.
- My first 2-day “Writing Right for the Web” Conference is set for San Diego on July 26 – 27. Check the detailed outline and register to improve your website content.