Web content in higher education… 6 personal “pet peeves”

Web Content in higher education: do you have a personal pet peeve?

Spent time last week answering 6 questions sent by Susan Ragland, a chief editor for LINK: The Journal of Higher Education Web Professionals and Web Content Editor at Tarrant County College for the September issue of LINK.

One of them was impossible to answer: 
  • “Usability expert Jared Spool has mentioned the
    phenomenon of useless “girls under trees” photos on
    college/university websites for the past few years. What would you consider
    your biggest pet-peeve when it comes to Web content in higher ed?”

Just one “biggest” pet peeve? Here are the 6 candidates that I sent along to Susan:
  • Print magazines put online using “flip” technology that can’t be read without zooming text.
  • Inquiry forms that ask for high school codes and personal details not needed to respond to a request for information.
  • Horrible search engine results, driven by the dead content that litters most websites and turns up in searches.
  • Building exterior photos that have no obvious relationship to content on the page.
  • “Why study (name of academic program)…” introductions dripping with academic jargon.
  • FAQ pages with questions not “frequently” asked at all, including “When were you founded?” and “What is your mission?”

Presentations on Mobile Marketing
That’s all for now.

One Comment

  1. Thank you for the mention. I appreciated your taking the time to answer my questions as well as your candor in answering them. Happy Fall Semester everyone! 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *