“Digital marketing” is on my mind this week as I continue my search to select the best content for a series of workshops this year on digital marketing strategy. The first edition, so to speak, is set as a half-day tutorial at the J.Boye Web and Intranet Conference in Philadelphia in May.
- “We don’t believe in digital marketing. We believe in marketing in a digital world and there’s a huge difference.” Clive Sirken, CMO, Kimberly-Clarke, March 2012
Is SXSW conference a “media zoo”?
- “It’s a place where the question is always “what’s next” and one has the impression of meandering hordes traipsing the streets of Austin searching for answers to a confusing and ever-evolving media landscape.” Jake Coyle, AP reporter
- Most people “follow” and “like” brands to listen, not to engage in conversation. The folks at Groundswell have known this for years. Too many social media “experts” don’t.
- Numbers are not everything but numbers do count. The more people listening, the better.
- Not really. That’s why JCPenny, Nordstrom, the Gap and others are abandoning Facebook pages created to sell product.
- Facebook can be a place for cultivation. Burberry has done fine using a Facebook page to move people along to a regular website.
- Most online content campaigns are “terrible.” That’s the opinion of Kyle Monson, content strategy director at JWT.
- He blames that in part on too many self-proclaimed “content strategists” who don’t understand marketing.
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