Web writer and content specialist…

Web content writer and more… Will you do this for $45,000 per year?

Here’s another entry to my collection of job descriptions (and sometimes salary) for positions like this.


This individual will:

This position requires:

  • the ability to write and present information in a clear and compelling
    manner for the school’s target audiences
  • strong attention to detail to ensure accurate application of policies and
  • proficiency in using content management systems
  • strong collaborative skills

This person will also collaborate closely with University Communications on projects
that communicate and promote our


  • Write and edit compelling, accurate and information-rich content in our content management system for our websites
    and email campaigns.
  • Work closely with the school’s 26 academic
    to research, develop and write content for their web
  • Write compelling, timely stories that
    resonate with the prioritized audiences
    identified in our business case and that advance the reputation of the
  • Coordinate the inclusion of dynamic multimedia content across the school’s web presence, with emphasis on the
  • Edit the school’s websites to ensure consistency, accuracy, readability and
    appropriateness of style.
  • Work closely with our faculty to write and edit faculty professional
  • Identify opportunities to leverage non-text media (audio, photo, video,
    interactive media) in school websites.
  • Maintain the master editorial content calendar.



  • Thorough knowledge of the fundamentals of grammar, syntax, style and
    punctuation; meticulous copyediting and proofreading skills.
  • Demonstrated skills in writing, editing and effective communication with a
    variety of constituencies.
  • Writing for the web.
  • User-centered web content development and a strong instinct for usability
    and effective content organization.
  • HTML markup language for formatting and styling web


  • Mastery of at least one content management system.
  • Basic image editing skills.


  • Outstanding web writing, editing and proofreading skills, with meticulous
    attention to detail.
  • Strong interpersonal communication, diplomacy and relationship-building
    skills to establish and maintain effective working partnerships with internal
    clients and other staff members.
  • Ability be flexible and to work both independently and collaboratively on
    multiple projects as part of a tightly-knit team
    that includes a content strategist, information architect, other writers, a
    photographer and a user experience expert.
  • Strong organizational and time-management skills: demonstrated ability to
    effectively organize, prioritize and manage a high volume of assignments, with
    frequent interruptions, to complete tasks in a timely manner.
  • Ability to organize multiple layers of copy and maintain consistency in
    voice, brand and site architecture.
  • Ability to think creatively and strategically.
  • Ability to produce consistently, learn rapidly and keep pace with other team
  • Ability to make good judgment calls in a complex

Education and Experience

  • Bachelor’s degree in marketing, communications, creative writing, public
    relations or similar field.
  • Three or more years’ experience in writing and editing web content.
  • Work experience in a higher education environment a

Reporting Relationship

This position will report to the Director for Strategic Digital

Functional Relationships

This individual will work cooperatively and creatively with the rest of the
Office of Communications professionals in order to produce high-quality and
targeted web content. This individual will work frequently with staff in
affiliated hospitals and staff and faculty within the medical

Appointment, Salary and Benefits

This is a full-time (40 hours/week) salaried position. The salary is $45,000

Detailed benefit
is available on the UB Foundation website.


Review of applications will begin immediately and continue until the position
is filled. Submit your resume, cover letter and links to three examples of
online content you have produced to the SMBS
Office of Communications

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