Student recruitment follies… chasing high-performing PSAT takers It happens every year. College-bound students take the PSAT exam in October and colleges and universities buy the names of people they wish to contact. Nothing wrong with that. Except that far too many schools still buy far too many names in a frantic scramble to boost inquiry […]
Student Recruitment… 8 emails in December from 3 schools We saw in the update for November that fewer of our six schools were sending new email contacts. That trend continued in December, with a slight reduction in total email received. While three schools made contact, most of these were again from just two sources: the […]
Apollo Group (parent company for UPhoenix) ranks 62nd in AdAge Top 100 Advertisers How do you parcel out your higher education advertising budget among various media? Each year Advertising Age ranks the top 100 U.S. advertising spenders. The report is issued mid-year and repeated in December. This 2011 amount is up from $584.7 million in […]
A Happy New Year to everyone. Here we are in 2013, ready for another year of change and challenge in higher education around the world. Best wishes to all of you as you seek to navigate to success these next 12 months. Spending time at the conferences that best fit your interests is an important […]
Student Recruitment Emails… Winding Down in November as a Deadline Shifts Since my last report on email inquiry responses received since June in our secret shopping venture, the frequency has started to decline. Only three of our six schools sent a total of 10 November emails. Six of these came from the volume leader, our […]