Your Higher Education Marketing Link of the Week… Aarhus University

A Marketing Plus: Aarhus University Recruits International Students in 9 Languages

No matter how well a potential international student (or their parents) may know the language of the possible host country, wading through that language on a typical higher education website is not always easy. That’s why it makes great good sense to provide initial information in the language of the countries from which you hope to enroll students. Not many universities take the time to do that. 
Aarhus University sets an unusually strong example in two ways.
First, information is presented in these 9 languages:
  • English
  • Chinese
  • Hindi
  • German
  • Spanish
  • Indonesian
  • Russian
  • Portuguese
  • French
Second, the language is used not only on the “Welcome” page but also on four others:
  • Why choose Aarhus University?
  • Living in Denmark
  • Structure
  • Career options
For an example of how to increase the marketing strength of your international student recruitment website, start at the “AU in 9 Languages” page at Aarhus University.
How to make this stronger? The link to this page is immediately visible only to students interested in Master’s degree programs. Add the same link to pages introducing bachelor and Ph.D. programs.
P.S. If you’ve been visiting, you already know this: my web editing connection remains broken and we’re still working on a fix. To scroll the complete list of 234 Link of the Week selections up to February 15, visit the original Link of the Week page.

Leave a Reply

Your email address will not be published. Required fields are marked *