Parents and Prices: Important Pieces in Converting Inquiries to Applicants A few weeks ago I was writing a client report on the results of the secret shopping project that started last June and ended in February. Two omissions from the email and print communications flow stood out: parents and prices. Do you hate helicopter parents? […]
Scan 9 Academic Program Areas in 5 Seconds on the Home Page Nearly every college and university website has a navigation link to “Academics” at the top of the home page. From that point you may or may not be able to see the academic programs offered in one link or in a drop down […]
Responsive Design is often a slow solution for a mobile presence The last week or two I’ve been reading a book on responsive design by Tim Kadlec (Implementing Responsive Design) that was recommended by Gene Lewis, creative director at Digital Pulp. Kadlec makes a key point that others do as well: when planning for a responsive […]
Marketing Power on the Home Page… Advance Your Career Nearly 10 years ago the Customer Carewords partnership did a survey of students looking to attend an MBA program at an elite university… the top task those students wanted to complete was leaning how that MBA program could help them advance their careers. Since that research […]
Spring is at last emerging in Michigan. The crocuses are chilly but out of the ground. Tulips must be coming along soon. Just as the flowers are blooming, I hope that enrollment conversion efforts at your school bring deposits from new freshmen between now and May to match your goals. The J.Boye Web and Intranet Conference will […]