This Thursday and Friday I’ll be in Boston for the third annual “Writing Right for the Web” conference sponsored by Academic Impressions. We’ve done them in San Diego and Atlanta and I’m looking forward to meeting the people who will be with us this week.
- Google continues to search for ways to but “black hat” SEO people out of business. That’s great. I get regular offers from people who know little if anything about me to exchange links. At least 75 percent of these folk have little if any connection with anything I write about.
- Quality content remains the most important element for strong SEO results. What defines “quality content”? One important element for Google is whether or not anybody reads it. The “Panda” criteria are still important: if you have a large amount of content on your website that is seldom visited by anyone, your SEO rankings will suffer.
- Use keywords and phrases, but don’t overdo them.
- Control the “marketing speak” that appears on your site. Too many higher education sites really are like Monster University from Pixar. Don’t be Monster University.
- Give people the content you know they want, not the content you think they must read. Long, dense “Welcome” statements from presidents and deans are my favorite candidates for purging.