October 2013

Monthly Archives

Ad agencies and RFPs… a backlash to client behavior

October 31, 2013 by Bob 0 Comments

Why Are Ad Agencies Throwing out RFPs? 8 Steps for Universities to Follow Took time today after finishing my “Writing Right for the Web” presentation for the J.Boye Web and Intranet Conference next week to read a very interesting AdAge article, “Agencies Learn How to Just Say No.” The essence of the article is simple: […]
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Advertising

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higher education marketing
hiring advertising and marketing agencies

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Your Higher Education Marketing Newsletter… October 2013

October 3, 2013 by Bob 0 Comments

News and Notes for Higher Education Marketers Fall and spring greetings to everyone, depending on which side of the equator you dwell. Here in the U.S. the fall recruiting season for 2014 is in full swing after a 2013 campaign that was disappointing for many schools. See the Inside Higher Ed survey below for details from […]
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Your Higher Education Marketing Newsletter

Tagged with:
college university marketing
higher education marketing

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