During a discussion on content strategy at our last “Writing Right for the Web” conference someone asked if it was ethical to create content comparing the tuition of one school with that of its competitors.
- University of Texas at Austin compares itself to other flagship universities at a “Cost of Tuition Nationally” page.
Other public universities: 4
- Eastern Washington University posts costs and savings vs. other public universities in the state on a “Tuition, Costs and Fees” page.
- Eastern New Mexico University has a “Tuition Comparison” page that includes 5 New Mexico public universities, two publics in Texas, and two private universities.
- University of Wisconsin – Superior includes three public universities, the College of St. Scholastica and “Typical MSNCU 4-Year University” at “Compare Tuition and Costs.
- Texas Woman’s University compares itself with three other Texas public universities, including UTA, on the “Tuition and Fees Cost Comparison” page.
- Elgin Community College hosts a “Tuition Comparison” page that includes public universities and 6 private colleges and universities in Illinois.
- Austin Community College asks visitors to “Compare Costs” with 3 public universities in Texas and with an “average private university.”
- Guilford Technical Community College uses an interactive “Tuition Comparison Calculator” so you can individually compare GTCC costs with a mix of 15 public and for-profit universities and not-for-profit schools in North Carolina.
- Nicolet College includes the Wisconsin flagship university, two regional publics and what we’ll assume is an average “private college” cost on a “Comparing Cost of Tuition” chart.
- State College of Florida offers associate and bachelor’s degrees at community college cost levels and offers a “Tuition and Fees Comparison” chart that includes traditional 4-year publics as well as University of Phoenix and Keiser University.
- Strayer University includes a “Leading the Way in Making Education More Affordable” chart to compare itself with four other for-profit universities. The chart comes near the end of a page on “Tuition Reimbursement and Tuition Management for New Students.”
- Western International University, part of the Apollo Group, has a “Tuition Comparison Guide” that compares costs with Arizona State, Western Governor’s University and three other for-profit schools.
- Linfield College compares per semester and per credit hour costs in adult degree programs with 16 public, private, and for-profit schools in Oregon and Washington on a “Tuition Comparison Chart.”
I’ll explore more on how colleges and universities are creating affordability content on their websites at a session on “Affordability vs. Financial Aid: Crafting a New Student Recruitment Message.” Check the program and plan to join us in Chicago.