Future Student Top Task Leads on Mobile Home Page
In a design era when live video is the new hero image of choice as a home page opens, University of Glasgow deserves credit for staying with two static blocks at the top of the page, each with just 4 easy-to-scan links:
First, in the high visibility upper left position, are 4 “Study” links:
- Undergraduate degree programmes
- Postgraduate degrees
- Online programs
- International students
Next to that are 4 “Research” links:
- Postgraduate research opportunities
- Research units A-Z
- Research in focus
- Business and Innovation
To the left of those top blocks is a list of 7 “Quick Links” that read as if they are indeed high priority paths for people visiting the site:
- Research Institutes
- Maps and Travel
- University Library
- Information for current students
- Information for new students
The home page still uses a carousel. But that appears underneath the main content blocks and does not distract the visitor from them.
On mobile, a visitor will first see the 4 “Study” links. That’s ideal for potential students whose first task is most often to learn what programs are being offered at a university. Google PageSpeed Insights gives a 67/100 for Speed and a 95/100 for User Experience.
To visit a university home page that gives top priority to important pathways rather than hero images or videos, visit the University of Glasgow.