Your Higher Education Marketing Link of the Week… University of Glasgow: Top Tasks on Mobile Home Page

Future Student Top Task Leads on Mobile Home Page

 In a design era when live video is the new hero image of choice as a home page opens, University of Glasgow deserves credit for staying with two static blocks at the top of the page, each with just 4 easy-to-scan links:
First, in the high visibility upper left position, are 4 “Study” links:
  • Undergraduate degree programmes
  • Postgraduate degrees
  • Online programs
  • International students
Next to that are 4 “Research” links:
  • Postgraduate research opportunities
  • Research units A-Z
  • Research in focus
  • Business and Innovation

To the left of those top blocks is a list of 7 “Quick Links” that read as if they are indeed high priority paths for people visiting the site:

  • Colleges
  • Research Institutes
  • Schools
  • Maps and Travel
  • University Library
  • Information for current students
  • Information for new students
The home page still uses a carousel. But that appears underneath the main content blocks and does not distract the visitor from them.
On mobile, a visitor will first see the 4 “Study” links. That’s ideal for potential students whose first task is most often to learn what programs are being offered at a university. Google PageSpeed Insights gives a 67/100 for Speed and a 95/100 for User Experience.
To visit a university home page that gives top priority to important pathways rather than hero images or videos, visit the University of Glasgow.

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