Your Higher Education Marketing Link of the Week… St. Mary’s University… 5 August

Brief Inquiry Forms Boost Student Recruitment

Direct marketers have always know a simple fact about inquiry forms: people are more likely to complete an inquiry form if it is brief. The briefer, the better.

An inquiry form has one purpose: to gather the information you need to make a first communication back to a potential student. If the entire form can be seen as soon as the website page opens, that’s even better as it says immediately that it won’t take long to complete.

Just 7 Lines to Complete

Today’s Link of the Week is a superb example of how to increase an online inquiry pool. On desktop or laptop computer, you can scan the form in less than 3 seconds. In less than a minute most people will complete the 7 line form:

  • First Name
  • Last Name
  • Select Program
  • Mobile Phone Number
  • Email Address
  • Select Student Type
  • Select Entry Term
A separate box gives the option to sign for text messages. This spot also tells the benefit from doing this: “receive updates and reminders.”

That’s it. No birth date. No gender. No ethnicity. No high school code. No extracurricular interests. No “how did you hear about us?” That can all come later as a relationship develops.

On mobile, the form is not as immediately visible. And the Google PageSpeed Insights Speed rating is slow at 69/100. The User Experience, on the other hand, scores a high 99/100.

To complete a genuinely “blessedly brief” inquiry form, visit the St. Mary’s University Request Information form.

Original Link of the Week Page

Regular readers will notice that we are again posting a Link of the Week selection within the blog. I’ve decided to continue posting new Link selections here. Each week’s description is available to future visitors and the blog is searchable.

To review earlier selections for 2016 and previous years, visit the Link of the Week Archive page.

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