Your Higher Education Marketing Link of the Week… San Diego State University: Early FAFSA Filing… 16 September

Prompting Students to File an Early FAFSA: 5 Seconds or Less

san-diego-state-university-mobile-screenshotReaction from colleges and universities to the Federal Government’s creation of an early FAFSA filing date has been, to be kind, mixed.

Relatively few colleges and universities have made changes on their “financial aid and scholarship” web pages to seriously promote use of the early (October 1) filing opportunity.

And so San Diego State University deserves special credit for featuring the new filing date in a prominent spot on the “Financial Aid & Scholarships” page that you can’t miss when the page opens. It easily passes the 5-second rule for immediate engagement.

Just under the calendar date is a link to a NACAC video that also promotes early FAFSA filing. That video needs help with links from from other colleges and universities, Since it was added to YouTube on August 16 only 3,952 people had visited it as I typed this.

Mobile Experience: Unusually Low Score

On mobile, the SDSU site is not yet responsive. The result is an unusually low User Experience score from Google PageSpeed Insights of 66/100. The Speed rating also is low at 59/100 but that’s in the range of most higher education sites, responsively designed or not.

Follow the Link of the Week

For an example of how more colleges and universities might create higher awareness of the October 1 early FAFSA opportunity, visit the San Diego State University Financial Aid & Scholarships site.

Original Link of the Week Page

Regular readers will notice that we are again posting a Link of the Week selection within the blog. I’ve decided to continue posting new Link selections here. Each week’s description is available to future visitors and the blog is searchable.

To review earlier selections for 2016 and previous years, visit the Link of the Week Archive page.

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