Your Higher Education Best Website of the Week… Wharton School: Executive Education… 7 October

6 Study Areas are Home Page Visible in 5 Seconds… or Less

wharton-mobile-screenshotLearning what areas of study are available is no less a top task for people in search of executive education programs than it is for high school juniors and seniors and people seeking to earn an online degree.

Do a Google search for “executive education programs” and you’ll see the home pages appear for programs throughout the country with high brand strength: the Kellogg School at Northwestern, the Wharton School, the Harvard School of Business, the Stanford School of Business, the Darden School at UVA, the Ross School at University of Michigan, Columbia Business School, the Yale School of Management and the Fuqua School at Duke. In that order.

What you’ll also see is that only one places available programs in the prime top-of-page space as the home page opens: the Wharton School at Penn.

Six areas stand out:

  • Advanced management
  • Comprehensive executive programs
  • Leadership programs
  • Finance and wealth management
  • Strategy
  • Marketing and Sales

Scan the topics and follow the links from an area that interests you and you’ll see the upcoming courses over the next several months.

Mobile Experience: Stronger than Most for Speed

On mobile, Google PageSpeed Insights gives a relatively high 74/100 score for Speed and a sterling 99/100 for User Experience.

The mobile view here also shows the power of placing words in a prominent position: the mobile visitor immediately sees the 6 programs areas without having to scroll. First impressions count. This home page delivers.

Follow the Link of the Week

To see what makes the Wharton School home page for executive education stand out from prominent rivals visit Wharton Executive Education.

Original Link of the Week Page

Regular readers will notice that we are again posting a Link of the Week selection within the blog. I’ve decided to continue posting new Link selections here. Each week’s description is available to future visitors and the blog is searchable.

To review earlier selections for 2016 and previous years, visit the Link of the Week Archive page.

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