New Digital Marketing Strategy AMA Tutorial

Digital Marketing Strategy: The Updated 2016 AMA Tutorial

This afternoon I’ll be presenting the fourth in a series of Digital Marketing Strategy tutorial at the AMA Symposium for the Marketing of Higher Education. We have a fine group of 51 registered, including people from Australia, Canada, Columbia, Greece, New Zealand, Panama, and Peru. That’s the highest international participation yet.

For the many who cannot join us today, I’ve uploaded a PDF of the slides used, including a Bonus section of additional examples found after the presentation itself was finished. SlideShare is fighting me at the moment on uploads but I expect to have it there as well later in the week. This is a large file so it may take a minute or two to open.

Enjoy. And of course, send comments and questions.



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