Your Higher Education Marketing Link of the Week… Case Western Reserve University: Annual Report… 20 January

Video + Text Highlight Annual Report Home Page Presentation

Annual reports are not always highlights of easy or entertaining reading. And so perhaps the best way to present them to the public is not in the traditional printed version or even as a complete report transported to an online format.

Consider this alternative:  a short (less than 60 seconds) “Watch the Video” option or a “Read our Stories” option that leads to Case Western news story vignettes featured by individuals and organizations on social media outlets. Or, as the home page heading says, tell the Case Western story: “In Other’s Words.”

If you don’t want to scan down the “Stories” page, top navigation links will let you move directly to details in 4 distinct areas:

  • Inspiring Ingenuity
  • Expanding the Arts
  • Results-Driven
  • Honors & Accolades

On Mobile

Google “Test My Site” tool gives this page a slow 43/100 for Speed and a perfect 100/100 for overall Mobile Friendliness once the page is ready to view. Speed is better in a desktop view: 66/100

Follow the Link of the Week

Visit an unusual introduction to an Annual Report when you visit “In Other’s Words” at the Case Western University home page.

Original Link of the Week Page

Regular readers will notice that the Link of the Week selection now appear with my blog. To review initial 2016 selections and previous years visit the Link of the Week archive page.

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