Your Higher Education Marketing Link of the Week… Wittenberg University: Net Price Calculator… 24 February 2017

Very rare: a visitor friendly and easy-to-use Net Price Calculator

Many Net Price Calculator pages open with a “Welcome” to the people lucky enough to find it. And then move directly to warnings and admonitions about what people should not expect.

The actual task of completing the form closely follows the effort required to complete the FAFSA itself. Why do we wonder that people do not flock to use them? Some colleges and universities, of course, don’t actually want people to find and use them.

Today’s Link of the Week selection joins an admirable few that take a different approach. Without using the “Welcome” word itself, the page welcomes visitors with a positive note about the resources available to help students and their parents reduce the sticker price cost. It actually is an unusually friendly “writing right for the web” example that is as easy to read on a smart phone as when using a large screen computer.

Just 7 lines on the Net Price form

It gets even better. The net price calculator form itself is only 7 lines long:

•ACT Score

•SAT Score


•Total Family Income

•Untaxed Income

•Number in Family

•Number in College

Hit the “submit” button and you will instantly receive a breakdown of scholarships and grants and the remaining price to pay. From that page a link also leads to loan information for people who can’t pay the entire remaining amount. For those who can pay but would prefer to make equal monthly installments, there is also access to the no-interest annual payment plan. That option to affordability without loans often is missing form pages like this.

Why can’t more schools do this? Others simple methods do exist, for instance the MyIntuition forms at Wellesley College and University of Virginia and Williams College.

On Mobile

Google “Test My Site” rating gives this page a “poor” 52/100 for Speed and a “good” 93/100 for “Mobile Friendliness” when the page is ready to view. The Speed rating for desktop viewing is also slow at a “poor” at 59/100. Desktop speed ratings more often are much higher than the mobile score.

Follow the Link of the Week

To see an alternative to long, complex Net Price Calculators on a page that actually seems to encourage people to use the form, visit the Wittenberg University Net Price Calculator.

Link of the Week Archive

Regular readers will notice that the Link of the Week selection now appear with my blog. To review initial 2016 selections and previous years visit the Link of the Week archive page.


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