Your Higher Education Marketing Link of the Week… Humber College: Admissions Road Map… 17 March 2017

10-Step “Admissions Road Map” Brings Clarity to An Often Confusing Process

Navigating a college or university admissions process from start to finish can be a daunting task.

That’s why Humber College in Toronto deserves special merit for creating a web page that lays out 10 steps in an easy-to-scan presentation that a visitor can see in 5 seconds or less. Few schools make the proverbial “customer journey” as easy to see as this.

A click on a heading opens to a brief description and a link to more information about that step. For instance, the first “Research Programs” step opens to 4 possible actions:

•Not Sure What You Want You Want to Study? > Career Options

•Research Programs of Interest > A – Z Program Offerings

•Program Advising > Contact a Placement Advisor

•Visit Us In Person > Book a Campus Tour

After that first step on the path to enrollment, 9 more follow:

  • Apply to Humber
  • Track Your Application
  • Receive Your Offer
  • Confirm Your Offer
  • Pay Your Fees
  • Next Steps
  • Register for Classes
  • Attend Orientation
  • You’ve Arrived!

Two other points of note:

  • The link to the Admissions Road Map is immediately visible on a home page that gives priority to student recruitment content above everything else. Future students can pick from one of 3 very visible links: Find Your Program or Admissions Road Map or Book a Tour are imposed on the opening image at the top of the page.
  • There’s a refreshing absence of an image of a campus building or smiling students on this page. An image here would only interfere with getting started on the pathway.

On Mobile… a strong speed score

Google “Test My Site” rating gives this page a “fair” (but unusually high for a college or university site) 74/100 for Speed and a “good” 95/100 for “Mobile Friendliness” after the page downloads. The Speed rating for desktop viewing also rates “good” at 89/100.

Follow the Link of the Week

To review website content and style designed to create parent support in the student recruitment process, visit the Admissions Road Map at Humber College.

Link of the Week Archive

Regular readers will notice that the Link of the Week selection now appear with my blog. To review initial 2016 selections and previous years visit the Link of the Week archive page.


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