10-Step “Admissions Road Map” Brings Clarity to An Often Confusing Process
Navigating a college or university admissions process from start to finish can be a daunting task.
That’s why Humber College in Toronto deserves special merit for creating a web page that lays out 10 steps in an easy-to-scan presentation that a visitor can see in 5 seconds or less. Few schools make the proverbial “customer journey” as easy to see as this.
A click on a heading opens to a brief description and a link to more information about that step. For instance, the first “Research Programs” step opens to 4 possible actions:
•Not Sure What You Want You Want to Study? > Career Options
•Research Programs of Interest > A – Z Program Offerings
•Program Advising > Contact a Placement Advisor
•Visit Us In Person > Book a Campus Tour
After that first step on the path to enrollment, 9 more follow:
- Apply to Humber
- Track Your Application
- Receive Your Offer
- Confirm Your Offer
- Pay Your Fees
- Next Steps
- Register for Classes
- Attend Orientation
- You’ve Arrived!
Two other points of note:
- The link to the Admissions Road Map is immediately visible on a home page that gives priority to student recruitment content above everything else. Future students can pick from one of 3 very visible links: Find Your Program or Admissions Road Map or Book a Tour are imposed on the opening image at the top of the page.
- There’s a refreshing absence of an image of a campus building or smiling students on this page. An image here would only interfere with getting started on the pathway.
On Mobile… a strong speed score
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