Your Higher Education Marketing Link of the Week… University of Rochester: Professional School Options… 21 April 2017

Professional School Programs: Easy-to-Scan 9 Options Available

University of Rochester School of NursingPeople interested in a professional school’s areas of study have the same top tasks as any potential student: Find the programs available and get more information about the program(s) of interest.

The University of Rochester School of Nursing makes that easy to do by using 9 large content blocks just below the picture of 6 smiling people that opens the page. You can scan the options easily on desktop or laptop… or scroll through them on your smartphone.

The invitation is to “Explore Our Programs.” Clicking a link below each program title opens the door to a clean content page that present facts without photos.

Aspirational marketing vs. Reality marketing

The opening photo of 3 men and 3 women did make me wonder if this nursing school had achieved what so many others have not: a relatively even balance of men and women in the program. Perhaps even 50 percent?

University of Rochester School of NursingAlas, the photo is an example of aspirational marketing rather than reality marketing. A check with U.S. News & World Report shows that 94.4 percent of the full-time U of R nursing students (in the graduate programs) are women. Only 5.6 percent are men. The National League for Nursing reported that 2014 male enrollment in any type of nursing program was less than 20 percent of the total.

Given that today’s world is full of marketing skeptics, reality is the better path.

On Mobile… unusual speed results

On a Google “Test My Site” rating, the Nursing page achieves a rare result: the Speed rating for mobile is a low 50/100 but that’s faster than the desktop speed rating of 40/100. Desktop speed ratings are almost always higher than the mobile version.

As with most sites, the Mobile Friendliness rating once the page downloads is a strong 96/100.

Follow the Link of the Week

To view a professional school home page that makes it easy for people to scan and find programs of interest, visit “Explore Our Programs” at the University of Rochester School of Nursing.

Link of the Week Archive

Regular readers will notice that the Link of the Week selection now appear with my blog. To review initial 2016 selections and previous years visit the Link of the Week archive page.



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