Your Higher Education Marketing Link of the Week… University of the West of England… 14 April 2017

International Student Recruitment: Easy-to-Scan for Information by Country

University of the West of England BristolSome, but by no means all, international recruitment websites provide country-by-country information for admission requirements, visa rules, and more. Often the sites first present a “region” page. After clicking on the name of a region, a list of countries appears.

Today’s link of the week goes a step further than most in making things easy for potential students: our Link of the Week page shows 9 regions and the countries within each region together with a small image of each country’s flag. Most visitors will scan this page in less than 5 seconds and find their country without having to follow a link through a second door? A little thing? Perhaps. But if every website creator were committed to using as few links as possible, a visitor’s journey through the website would be faster. And faster is better.

UWE also provides, in some cases, more specific admissions information that you’ll find at most sites. A U.S. high school student, for instance, will see these requirements:

•”GPA 3.0 with one of the following:

Grades 3 and above in 2 AP subjects or a minimum of 1600 in SAT I including 600 in writing, critical reading and mathematical elements of the SAT Reasoning Test and a minimum of 600 in relevant SAT II Subject Tests taken or a score of 26 or higher in the ACT.”

On Mobile

On a Google “Test My Site” rating, this page will work better with a mobile speed rating higher than 45/100. Mobile Friendliness at 99/100 is fine.

Follow the Link of the Week

See a website page designed to bolster international student recruitment success when you visit UWE – Bristol Country Information.

Link of the Week Archive

Regular readers will notice that the Link of the Week selection now appear with my blog. To review initial 2016 selections and previous years visit the Link of the Week archive page.

 

 

 

 

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