4 Options to Find Your Academic Major
In the top task research we do, potential students always tell us that learning what academic programs are offered is high on the task list as people visit college and university websites. Making that list easy to find and quick to review is a critical web design goal. And what about people who have an idea of what they want to do after graduation but are not quite sure about the major that will best fit that career goal?
On either desktop or mobile, you can’t miss the opening words here: “Let’s find a major or degree program that fits you.” Right after that in just seconds you’ll see the four choices:
“I like to… ” leads to 10 life-style choices (“solve problems” & “crunch numbers” are two) used to sort majors.
“I want to be a… ” lets you type in a career/work preference for another sort.
“I’m searching for… ” lets people put in a specific major. (Architecture, for instance, returns 5 possibilities.)
“Browse all categories… ” takes visitors to a slowly unfolding series of images that eventually displays all the majors available. There’s an option here to show a simple alpha list. That just might be a better way to show all the availabilities.
Do you wonder, as I do, which of these paths gets the most travel from first-time visitors?
For smartphone visitors, Google gives this site a “poor” rating of 52/100 for Speed (and a slightly better 65/100 if using a desktop computer) and a strong 99/100 for Mobile Friendliness once content downloads. Google warns that “Nearly half of all visitors will leave a mobile site if the pages don’t download within 3 seconds.”
Follow the Link of the Week
Visit an academic programs page that seeks to personalize the visitor experience at the University of Kentucky Link of the Week selection.
Link of the Week Archive
Regular readers will notice that the Link of the Week selection now appear with my blog. To review initial 2016 selections and previous years visit the Link of the Week archive page.