Brief Inquiry Form Grows After You “Submit” Your Request
The more dedicated a direct marketer you are, the more you are likely to follow the maxim that the shorter an inquiry form is, the more people will complete it. In other words, don’t ask a potential inquiry to give you any more information than what your recruitment plan needs to begin a contact.
Most college and university online inquiry form asks for more information that you see when the DePaul University form first opens. Complete the few lines you see here on mobile or desktop in only seconds. On most forms, hitting “Submit” means you are done. Sit back and view the automatic online response.
DePaul University takes a hybrid approach. The blessedly brief undergraduate form you first see asks for first and last name, email address, and birthdate. A last “I will be item” for student type curiously includes “Graduate student” along with four different undergrad choices. That’s it.
But that’s not it. After you hit “Submit” a new list of items appears and you are back in the more traditional world of undergraduate inquiry forms, with an additional 13 data bits to complete before you arrive at another “Submit” button, some required and some optional:
- When do you plan to enroll?
- Are you an international student?
- Mailing address
- Telephone number
- Mobile number (granting permission to text)
- Parent/Guardian email address
- US military benefits
- Ethnic background (6 choices)
- Programs of interest (academic selection of major or college)
- Previous school history (3 lines to complete)
But no high school code request. Maybe even better, no “How did you hear about us?” selection.
Does a hybrid version like this work better than an inquiry form that immediately presents a long list of items to complete? Without any comparative data, I’ll vote for “Yes, it does.” How many people fail to complete the additional requests after a first “Submit” click? I’ll have to ask.
Google Test My Site gives this page a low 60/100 rating for Speed on mobile (and a higher 81/100 if using a desktop computer) and a strong 93/100 for Mobile Friendliness after the content downloads.
Follow the Link of the Week
Visit an undergradaute inquiry form that takes an unusual hybrid approach to data collection when you arrive at the “Request Undergraduate Information” form at DePaul University.
Link of the Week Archive
Regular readers will notice that the Link of the Week selection now appear with my blog. To review initial 2016 selections and previous years visit the Link of the Week archive page.