MBA Online Student Recruitment… University of Dayton 46 Email Contacts Reviewed

46 University of Dayton emails from 17 August to 22 February:

University of Dayton Online MBAEmails subject lines reveal what an MBA program believes is important marketing content. From the University of Dayton, that includes 46 subject lines from August 17 to February 22.

For newcomers… this is the 4th installment in a series reviewing email recruitment communications and social media presence from 4 online MBA programs: American, Simmons College, Syracuse University, and the University of Dayton. The introductory post is here. The 2nd installment reviewed the opening emails from each school. The 3rd post reviews American University email.

Email reports for each school start with the second email sent.

August… Missing contact phone, 4 program points, app deadline (9 Emails)

  1. Missing Contact Information | MBA@Dayton… (On the same day that Dayton acknowledged my info request came this request for the phone number I didn’t give. Included was a note that if I preferred not to talk by phone, to send questions by email.)
  2. What It’s Like to Learn Online With MBA@Dayton… (highlight 4 points: small classes, multimedia class work, faculty interaction, mobile learning + a link to “Start my application now.”)
  3. Monday is the last day to apply for the October cohort… (Arriving on August 19 was a reminder that August 21 was the deadline to start in October.)

September…  Teaching/learning style, application help (2 Emails)

  1. Schedule an Online Classroom Tour with MBA@Dayton
  2. Register for an MBA@Dayton Application Overview Webinar… (arrived 7 days in advance of the webinar… good timing.)

October… Event registration reminders & application deadlines (9 Emails)

  1. Register for an MBA@Dayton Application Overview Webinar (7 days in advance of the webinar.)
  2. Apply to MBA@Dayton by October 30 for an Earlier Decision… (for January admission.)
  3. Register for an MBA@Dayton Application Overview Webinar (1 day before the same webinar.)
  4. Register for an MBA@Dayton Financial Aid Webinar
  5. Apply by October 30 to Receive an Earlier
  6. Apply by October 30 for an Application Fee Waiver
  7. Register for an MBA@Dayton Application Overview Webinar
  8. Apply by October 30 to Receive an Application Fee Waiver
  9. Submit Your Application Today for an Application Fee Waiver

November… Event & application reminders, first scholarship email (10 Emails)

  1. Register for an MBA@Dayton Financial Aid Webinar
  2. Register for an MBA@Dayton Application Overview Webinar
  3. Apply to MBA@Dayton by December 5 to Start in January
  4. Reminder: Register for an MBA@Dayton Financial Aid Webinar
  5. Apply by December 5 to Begin Your MBA in January
  6. Reminder: Register for an MBA@Dayton Application Overview Webinar
  7. Are You Still Interested in MBA@Dayton? (Did not respond but emails continue. First email this month using my counselor’s name at the end along with phone and email contact info.)
  8. You May Be Eligible for a Scholarship- Apply by December 5
  9. Final Deadline Approaching for the University of Dayton’s Online MBA
  10. Apply to University of Dayton’s Online MBA Program by December 5

December… Deadline notices continue (2 Emails)

  1.  Submit Your Application Today to Begin Classes in January
  2. Apply to MBA@Dayton by January 9 for an Application Fee Waiver… (a new “early priority deadline” to give me “more planning time and earlier registration access.”)

January… First use of “student roundtable” and “program director” webinars (8 Emails)

  1. Apply by Tuesday for an Earlier Decision From MBA@Dayton… (This must be for a new admissions cycle but a new start date is not included.)
  2.  Apply to University of Dayton’s Online MBA by January 2
  3. You’re Invited to a Student Roundtable Webinar on January 18
  4. Priority Deadline Approaching for University of Dayton’s Online MBA
  5. Login Details for Tonight’s Student Roundtable Webinar
  6. Submit Your Application to MBA@Dayton by Monday for a Fee Waiver
  7. Hear from MBA@Dayton’s Program Director in Our Upcoming Webinar
  8. Apply to MBA@Dayton by March 2 to Start in April… (Now we have it… the next cohort starts in April.)

February… First use of an “essay” workshop (6 Emails)

  1. Login Details for Tonight’s Program Overview Webinar
  2. Apply by March 2 to Begin MBA@Dayton in April
  3. Apply to University of Dayton’s Online MBA Program by March 2
  4. Join MBA@Dayton’s Upcoming Essay Workshop… (This is new, a webinar “to gain insight into differentiating yourself from other MBA@Dayton applicants.”)
  5. Final Deadline Approaching for the University of Dayton’s Online MBA
  6. Login Details: MBA@Dayton Essay Workshop Webinar

Notes: Through October, most emails are program event announcements and reminder emails. A financial aid webinar appeared in October and the first (and only) scholarship email arrived in November. Webinars to introduce students and the MBA program director arrived in January. February saw the first use of a webinar to help applicants writer better admission essays. On balance, it seems as if the recruitment emails for the April cohort indicate an expansion of recruitment content. Unlike the American University sequence, none of the webinars feature MBA faculty.

Over the next few weeks…

Expect a continuing review on an irregular schedule of the email content from each online MBA program, followed by comparative notes on the online inquiry forms, and individual notes on how the schools are using social media. Next up: Simmons College.

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