Your Higher Education Marketing Link of the Week… University of St. Francis: GDPR Compliance… 20 July 2018

GDPR Compliance Content that Everyone Can Understand from University of St. Francis

University of St. Francis Privacy PolicyEarlier in the year Campus Technology magazine tried to get feedback for a May article from 5 universities that had “GDPR working groups” to find out how things were going re compliance with GDPR regulations from the European Union. The magazine had no luck. “Two did not respond to requests and the other three declined to be interviewed about their efforts.”

Why was that? There has been much proverbial weeping and gnashing of teeth, especially in the marketing world, over changes required to become GDPR compliant. And yes, the regulations are long and detailed and may not be completely clear for some time yet. That said, creating effective compliance content that normal human beings can understand is not impossible.

And thus today’s Link of the Week from University of St. Francis.

A first reading reveals that the Privacy Policy is compliant in an important area: the language is, for the most part, clear and simple and easy to understand. You don’t have to be a lawyer or an IT person to get through this.

Key content headings are easy to scan, including:

  • Who We Are and What this Policy Covers
  • Information We Collect
  • Information You Provide to Us
  • Information We Collect Automatically
  • Information We Collect from Other Sources
  • How We Use Information
  • How We Share Information
  • The European Union General Data Protection Regulation (GDPR)

University of St. Francis GDPR Consent FormOther points to note:

  • The university has appointed a Data Protection Officer, the Vice President for Operations and Information Technology. His email is included for people to contact “with any questions or concerns regarding GDPR.”
  • The “privacy policy changes note” contains the usual advice to check back often for changes (how I hate that) but also notes that “in some cases” the university “may provide additional notice (such as adding a statement to hour homepage or sending you a notification through e-mail or your dashboard.” Let’s hope that any major change is sent out by email and gets a home page posting.
  • The university promises to notify people within 72 hours if there is a data breach.
  • A consent page for EU citizens is provided: “If you are an EU citizen and wish to provide or withdraw consent for USF to process your personal information, please submit the GDPR consent form.” An active link to the consent page was missing when I last visited but you can visit the consent page here.

On Mobile, a “Good” speed rating…

Google Test My Site gives the privacy policy page a “Good” 5 second mobile download time and estimates visitor loss at 19 percent.

Follow the Link of the Week…

Examine a Privacy Policy page designed for GDPR compliance when you visit the University of St. Francis Online Privacy Policy.

GDPR Workshop for eduWeb Digital Summit Conference

My slides for a 90-minute workshop at the eduWeb Digital Summit conference in San Diego are on SlideShare now. Topics covered include (1) advertising, (2) inquiry forms, (3) email and text marketing, (4) College Board “student search” data collection, and (5) the new California Consumer Privacy Law.

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