MIT Offers Array of 20 Easy-to-Scan Video Channels
You don’t have to look far to find reports of how popular video content is with Millennials (23 to 38 year olds who are the prime recruits for graduate and professional degrees and certificates).
Just about every college and university has a YouTube channel. In design, the opening page is similar. What makes the difference is the video content itself… and how easy it is for people to find the content of highest interest.
MIT presents a more diverse array of channels than you’ll find on most higher education YouTube channels. The marketing key here is segmentation. And the ability to scan those segments in just a few seconds. For those criteria, MIT delivers in a way that impatient people will appreciate.
Academic programs are a strong element for the MIT focus. Out of 20 areas, 7 focus on academics:
- School of Engineering
- Mechanical Engineering
- Sloan School
- Arts at MIT
- School of Archeticture and Planning
- Nuclear Science and Engineering
- Center for International Studies
The number of channels is not a function of size. The University of Texas – Austin, for instance, has just 6 channels. The University of Oregon has 10 channels. Oxford University has 9 channels.
On Mobile… Google makes major “test my site” changes
Since the last Link of the Week selection Google has made substantial changes in the “Test My Site” tool. Among other points, speed is now rated using a 4G standard rather than the 3G level that Google told us 70 percent of people were still using to access mobile sites. One point is clear… comparison with past Link of the Week mobile speed reports isn’t valid.
Under the new system, this MIT YouTube page was rated as “slow” even though “mobile site speed” was 2.5 seconds. Our last selection at St. Johns University was rated as “excellent” with a 3 second time until the mobile download started.
One new point that marketers should appreciate… the ability to add URLs from competitor sites. If the result shows that your site is slower than key competitors that might give internal leverage to increase attention and resources to the need for a faster website.
Follow the Link of the Week…
Review the strong array of 20 YouTube channel topics from MIT at the “Featured channels” page.
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