Your Higher Education Marketing Link of the Week… Victoria University: 9 Academic Program Areas on the Home Page… 22 March 2019

9 Academic Program Areas in “can’t miss” Home Page Location at Victoria University

Victoria UniversityToday’s Link of the Week updates an August 2013 selection… in picking Victoria Univesity at that time we said: “Here’s another strong example of priority placement (upper left corner) of links to find and review academic programs, a top task for future students.”

On the March 2019 home page that “upper left corner” placement to find academic programs available has been expanded to include links to 8 specific program areas and a wise addition for “All courses A to Z.”  (For U.S. readers who might not be familiar with Australian terminlogy, a “course” is equivalent to a field of study rather than an individual course offered within a major.)

If you have a particular course in mind you don’t even have to scroll the brief distance to where the 9 appear. Just use the large “search” box that appears along with the opening image.

A nice touch for international students…

For universities interested in international student recruitment, note another element here… the ability for international students to easily explore the programs open to them. Placement like this on the home page says… “We value you. We want you to enroll.”

Victoria UniversityWhether on mobile or large screen computer, the group of 9 areas easily passes the “5 seconds or less” scan test that impatient visitors will appreciate.

Adding “All courses A to Z” is a wise addition. Many visitors will not know just where an individual program is binned within the various academic areas. Others may just want to scan the “everything we have” list before they go to an individual area. Here, that option is easily available.

The content display for people following a link is also well done. At “Engineering & Science” for instance, you can’t miss this display:

  • Short courses… 4 courses
  • TAFE certificates & diplomas… 14 courses
  • Bachelor’s degrees (undergraduate)… 12 courses
  • Postgraduate… 7 courses
  • Postgraduate research… 9 courses

On Mobile… a “slow” 5.8 seconds to download

Google this month made major changes to the “Test My Site” tool. Among other points, speed is now rated using a 4G standard rather than the 3G level that Google told us until March 70 percent of people are still using to access mobile sites. Comparison with past Link of the Week mobile speed reports isn’t valid.

Under the new system, the Victoria University home page was rated as “slow” at 5.8 seconds to download.

A new point… Google now gives you the ability to add up to 9 URLs from competitor sites for comparative speed ratings. Do that. If the result shows that your site is slower than your key competitors that might give you new internal leverage to increase attention and resources to the need for a faster website. Every second you can reduce download time more visitors will stay with your page.

Follow the Link of the Week…

See how one university gives prominent placement to a top task activity for potential students at the Victoria University home page.

Top Tasks Website Content Group on LinkedIn

Join 695+ people on the Top Tasks: Higher Education Website Content group on LinkedIn.

Leave a Reply

Your email address will not be published. Required fields are marked *