Your Higher Education Marketing Link of the Week… Eastern Kentucky University: Rapid Merit Scholarship Estimator… 10 May 2019

Quick, Easy State-by-State Merit Scholarship Estimator at Eastern Kentucky University

Eastern Kentucky University ScholarshipsMerit scholarships have been in use as a recruitment tool at non-elite private sector colleges and universities for decades. Their use at public universities is a more recent addition. Eastern Kentucky University has been offering them since at least 2015.

Merit scholarships are available for in-state students but this form pays special attention to out-of-state students. An easy-to-scan list of states is available. Awards vary by state for students with the same GPA and test score. In one test, for instance, Ohio students were eligible for up to a $10,000 scholarship while only $4,000 was reported for Alaska and Louisiana students.

Notice an important out-of-date point on the primary “Scholarships at EKU” page. Deadlines for the “New for 2019-20” diversity scholarships (December 1 for “priority” and March 31 otherwise) have passed. Dated content sends the wrong signal re attention paid to site content. In this case, it is especially hard to miss.

The “Scholarship Estimator link is easy to see in an upper right corner position for desk top and lap top visitors. Potential students and parents using a smart phone have to scroll down through the full page content before the link appears.

See your scholarship amount in seconds…

Eastern Kentucky University Scholarship EstimatorThe estimator form itself is well done. Both mobile and large screen visitors will find it quick and easy to complete the 3 data points required: ACT or SAT test score, GPA, and residency state. That’s it. Hit “View Results” and you’ll see your likely award in just a second or two.

Marketing note for an inquiry form…

In between the primary scholarships page and the estimator form there is an intermediate page to select for “U.S.A.” or “International” students. On that page is an well-positioned inquiry response form with a blessedly brief requirement for only 5 data points. That’s even better positioned if it also appears on the estimator page itself. Potential students might be more inclined to become an inquiry after they see the amount of a possible scholarship.

On Mobile… a “slow” 2.2 seconds to download

Google in March made major changes to the “Test My Site” tool. Among other points, speed is now rated using a 4G standard rather than the 3G level that Google told us until March 70 percent of people are still using to access mobile sites. Comparison with past Link of the Week mobile speed reports isn’t valid. Speed expectations are higher now than in the 3G world.

The primary EKU scholarship page has a “slow” home page measured by Google: 3.6 seconds. Google could not rate the actual application page.

Competitive comparison… Google now gives you the ability to add up to 9 URLs from competitor sites for comparative speed ratings. Do that. If the result shows that your site is slower than your key competitors that might give you new internal leverage to increase attention and resources to the need for a faster website.

Follow the Link of the Week…

To experience a merit scholarship estimator form that is unusually easy to complete visit the EKU 2019-20 Scholarship Estimator.

To start at the primary scholarship page so that so that your journey includes the form for international students and the inquiry form… that’s here.

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