Your Higher Education Marketing Link of the Week… MIT: 13 Real Stories from Real Students… 21 June 2019

Real students tell real stories at the MIT Admissions Blog

MIT admissions blogReal stories by real students are a key element in online student recruitment website content. That’s why the venerable MIT admissions remains important communications content. And those stories don’t always have to be only on Facebook or another social media site away from your main website.

Why “venerable”? An MIT student admissions blog was a Link of the Week feature back in March of 2007. Just a handful of sites can match that persistence record. If it works there’s no rule that says you have to change it.

Content presentation is key on a page like this. Visitors can easily scan the topics of the 13 posts on the opening page. A sketch of the person writing the blog adds an additional human touch. Not many people comments on blog posts they read. In this case, comment numbers per post range from 16 (“but her emails, how to assert”) to 1 (“The Class of 2019 Graduates from MIT”).

The posts are current. The most recent is from June 23. The “oldest” is from June 2.

If a visitor wants more… there’s a link at the end of the page to “Browse 5,688 more posts in the archives.”

On Mobile… a “slow” 2.7 seconds

Google in March made major changes to the “Test My Site” tool. Among other points, speed is now rated using a 4G standard rather than the 3G level that Google told us until March 70 percent of people are still using to access mobile sites. Comparison with past Link of the Week mobile speed reports isn’t valid. Speed expectations are higher now than in the 3G world.

As with most higher education sites we’ve been testing since the change, the MIT blog site is rated at a “slow” 2.7 seconds.

Competitive comparison… Google now gives you the ability to add up to 9 URLs from competitor sites for comparative speed ratings. Do that. If the result shows that your site is slower than your key competitors that might give you new internal leverage to increase attention and resources to the need for a faster website.

Follow the Link(s) of the Week…

Read real stories from real MIT students at the MIT Admissions Blog.

Top Tasks Website Content Group on LinkedIn

Join 710+ people on the Top Tasks: Higher Education Website Content group on LinkedIn.

Leave a Reply

Your email address will not be published. Required fields are marked *