Your Higher Education Marketing Link of the Week… Arcadia University: 4 Study Abroad Top Tasks… 6 September 2019

4 Top Task Study Abroad Content Areas at Arcadia University

Arcadia University Study AbroadWhen a “study abroad” website page first opens few if any interested students want to do any of these things:

  • Read mission statements,
  • View a staged photo of smiling students running their fingers through sacks of grain (coffee?),
  • Read through 4 paragraphs of small font text,
  • Read “Word Wide and World Class” large font brand statements.

Alas, that’s the content they are most likely to encounter.

Acadia University takes a different approach by highlighting 4 task-focused content areas that are immediately visible and easy to understand as the study abroad page opens:

  • What?
  • Where?
  • How?
  • When?

Each links takes visitors directly to content that’s important in making a study abroad decision. You can move from this page to task content of immediate interest in a few seconds. Admirable.

Arcadia University Study AbroadThe design works as well on mobile as it does in desktop or laptop views. Follow the “Where” link, for instance, and you’ll see an easy-to-scan list of counties that opens to a list of cities in each country. Continue deeper into the site for program details at each location.

More interested in “What” than “Where” on your first visit? Follow that link and a similar alpha list of programs from “Agriculture and Animal Sciences” to “Visual and Performing Arts” appears.

Clean, simple design rules here. No dense text. No artificial photos. No mission statement.

A visual design note…

Visitors will see right away that this site doesn’t lack for visuals of study abroad locations… at the top of the page as it opens. But those images don’t force the key task content points lower on the page where, as often as not, they are not visible without scrolling down. Nice work.

Follow the Link of the Week…

To see how one university implements a top task orientation on an academic program website, visit the Arcadia University “Learn Everywhere” study abroad page.

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