Your Higher Education Marketing Link of the Week… Pepperdine University: Home Page Boost for Professional Programs… 24 January 2020

You Can’t Miss 4 Professional Programs at Pepperdine University Home Page

Pepperdine UniversityIt never fails. Top Task research tell us this: The 1st or 2nd Task in importance for potential students visiting a university website is to learn what academic programs are offered. That’s true no matter the level of study the visitor wants to explore. Few colleges and universities make that as easy to do as Pepperdine University.

Scroll down just a wee bit under the opening image at Pepperdine and you arrive first at an “Academics” section. Just under the link to the undergraduate and master’s programs at the Seaver College are the “can’t miss” image blocks for 4 professional schools:

  • Caruso School of Law
  • Graziadio Business School
  • Graduate School of Education and Psychology
  • School of Public Policy

Excellent content placement…

Why is this excellent content placement? Most people come to a home page to find an easy path to their task completion goal and get off the home page as quickly as possible. In other words, you can measure the success of home page “engagement” by tracking how fast potential students open it and leave it to move further into your website. No bells. No whistles. The right link placements makes visitors happy.

Pepperdine Graziadio Business SchoolFollow the link to the business and you’ll see more fine content displayed: the “Degrees & Programs” available within that school. Want to know what’s available online? As a certificate programs? You’ll see the links in seconds. Yes, there’s a small brand statement as the page opens that doesn’t interfere with the high program visibility. No bells. No whistles. No welcome from the dean. Or mission statement. Or rankings icons.

Follow the Link of the Week

Experience how one university promotes professional programs from the moment the home page opens when you visit the Pepperdine University home page.

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