Your Higher Education Marketing Link of the Week… NYU Stern School of Business: Executive Education Courses Including Student Reviews… 18 June 2021

NYU Executive Education Courses with Clear Descriptions, Costs, Student Reviews

NYU School of Professional StudiesExecutive education courses focus on individual topics designed for people who want to boost career credentials without having to complete a degree programs. The NYU Stern School of Business is a serious competitor in this lucrative market with programs designed for both individuals and corporations.

For “Individuals” NYU was, in June 2021, offering 12 courses with dates and prices on an easy-to-scan display. Some from were discounted: $850  (“Coding in R for Data” and “Visualizing Data”) from $1320. Others were not: “Sustainable Finance and ESG Investing” at $4,680 without a discount. Most courses with dates available were had a discounted price.

Some of these courses are online. Some are in person. You’ll see the format with the graphic for each course.

Marketing content at the start is brief and to the point:

  • “Our open enrollment Executive Certificate Programs are designed for executives to retool, advance and expand their skills and knowledge. These focused, intensive courses minimize time away from the office while developing targeted skills and delivering strategies that can be implemented immediately at work.”

Just after this opening visitors have 3 link choices to learn more about the formats available from in-person to online to “live online.”

Individual course descriptions…

NYU Stern SchoolNYU Stern SchoolVisitors will learn more about each course by clicking to travel behind the graphic. We picked “Corporate Sustainability” as it had the largest number (8) reviews to read. What we found:

  • A link to see 8 “Participant Reviews” is immediately visible after the price as the page opens.
  • A variety of tuition discounts are available for NYU alumni, active duty military, people registering for more than one program, people working for non-profit organizations and more. There’s a from to complete to learn the details.
  • A 2 minute video lets potential students see and hear the instructor re why this is a course to take. A nice content addition.
  • A brochure to download after you complete a form that requires name, email, and company.

A negative review…

What we especially liked was inclusion of a 2-star review among the 7 5-star reviews. That’s not something we’ve seen on other (rare) websites that include reviews. No program is perfect. Including an occasional review from someone who was not completely satisfied likely adds to the credibility of the overall efforts.

Follow the Link of the Week

Visit a clear display of executive education courses that include student ratings at NYU “Programs for Individuals.”

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