University of Virginia School of Law Video Marketing: Long and Long Lasting
Video marketing continues to grow in popularity with marketers as it continues to grow with viewers. Today’s Link of the Week from the UVA School of Law updates a selection first made in October, 2008.
Just as in 2008 our link leads to a UVA YouTube channel that’s easy to scan for available videos on both large screen and mobile devices. After a short (3 minutes) opening video visitors will see many other videos gathered into 7 categories:
- Popular videos
- Inside the Classroom
- Common Law (a podcast series)
- Created playlists
Three things to note…
- The usual caveat re long videos does not seem to apply here, at least measured by initial “views.” For instance, a 90 minute video posted 9 days ago (“Lile Moot Court Finals”) now as 2,700 views.
- Videos posted several years ago are still getting attention, at least measured by the relatively recent times recorded for comments.
- Potential students interested in the faculty who teach various courses will benefit from the many videos featuring professors talking about the subjects they teach.
Speed on mobile… 4.2 seconds to first view, 10.6 seconds to full interactivity
Google PageSpeed Insights measures the time to first view on a mobile phone at 2.9 seconds… OK if not great. Time to full interactivity is among the slowest yet tested at 23.5 seconds.
Website Carbon Calculator…
Thanks to Gerry McGovern and his efforts to reduce “world wide waste” for the referral.
For whatever reason, the carbon calculator did not give a score for the YouTube site.
See how your website helps or hurts the climate. Test your website pages at “Website Carbon Calculator.”
Follow the Link of the Week…
Visit the University of Virginia School of Law’s video marketing effort at “University of Virginia School of Law.”
Recommend a future Link of the Week
Always eager to get recommendations of websites that dare to be different… or just do something ordinary in a special way. Write a comment with link here or send me the link at firstname.lastname@example.org.
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