Your Higher Education Marketing Link of the Week… University of Virginia Law School Videos… 11 November 2022

University of Virginia School of Law Video Marketing: Long and Long Lasting

University of Virginia School of LawUniversity of Virginia School of LawVideo marketing continues to grow in popularity with marketers as it continues to grow with viewers. Today’s Link of the Week from the UVA School of Law updates a selection first made in October, 2008.

Just as in 2008 our link leads to a UVA YouTube channel that’s easy to scan for available videos on both large screen and mobile devices. After a short (3 minutes) opening video visitors will see many other videos gathered into 7 categories:

  • Popular videos
  • Academics
  • Inside the Classroom
  • Common Law (a podcast series)
  • Created playlists
  • Videos
  • Shorts

Three things to note…

  • The usual caveat re long videos does not seem to apply here, at least measured by initial “views.” For instance, a 90 minute video posted 9 days ago (“Lile Moot Court Finals”) now as 2,700 views.
  • Videos posted several years ago are still getting attention, at least measured by the relatively recent times recorded for comments.
  • Potential students interested in the faculty who teach various courses will benefit from the many videos featuring professors talking about the subjects they teach.

Speed on mobile… 4.2 seconds to first view, 10.6 seconds to full interactivity

Google PageSpeed Insights measures the time to first view on a mobile phone at 2.9 seconds… OK if not great. Time to full interactivity is among the slowest yet tested at 23.5 seconds.

Yes, the major cause of a slower than desirable mobile speed is again: “Reduce unused javascript.”

Website Carbon Calculator…

Thanks to Gerry McGovern and his efforts to reduce “world wide waste” for the referral.

For whatever reason, the carbon calculator did not give a score for the YouTube site.

See how your website helps or hurts  the climate. Test your website pages at “Website Carbon Calculator.”

Follow the Link of the Week…

Visit the University of Virginia School of Law’s video marketing effort at “University of Virginia School of Law.”

Recommend a future Link of the Week

Always eager to get recommendations of websites that dare to be different… or just do something ordinary in a special way. Write a comment with link here or send me the link at

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  1. Potential students interested in the faulty who teach various courses will benefit from the many videos featuring professors talking about the subjects they teach.

    Faculty is misspelled

    (Missed you at the AMA…..)

    • Maybe a Freudian slip? But thanks for the note. And good to hear that your AMA streak continues. Thinking that maybe when you stop attending, the Symposium stops.

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