Your Higher Education Marketing Link of the Week… PennWest California University: Superb Academic Program Finder… 9 December 2022

Clean, easy-to-use PennWest academic program finder sets example for others

Penn West California UniversityThe first or second top task for potential students exploring universities for the first time is to confirm that the program(s) that interests them is available.

The faster they can do that, the happier they will be. The happier they are on that first visit, the more likely they are to return. And inquire. And apply.

Today’s Link of the Week makes that discovery process easier than most we’ve seen for several reasons:

  • There’s no hero image at the top of the page forcing key content lower on the page.
  • The opening text is blessedly brief and does not detract from immediate visibility of how you can sort programs.
  • With a quick glance you can eliminate degree categories that don’t interest you. In the alpha list remaining you will only see programs for the degree level you selected.
  • If you want to see all the programs in one of 14 broad academic areas you can easily do that.
  • You’ll see the alpha list as soon as the page opens. Pick your degree level and start scrolling.

Perhaps best of all…

If you want to see what programs are offered online, just click that box under “Filter by Program Delivery.” No need to check each individual program to see which ones are or are not offered online. That’s a problem on too many program exploration sites.

Follow the Link of the Week…

See how PennWest California University makes a top task easy for potential students to complete on the “Academics” page.

Speed on mobile… 4.1 seconds to first view,  9.8 seconds to full interactivity

Google PageSpeed Insights measures the time to first view on a mobile phone at 4.1 seconds… OK. Time to full interactivity was 9.8 seconds.

The major step to improve mobile speed: “Eliminate render-blocking resources.”

Website Carbon Calculator… “Hurrah!” for another clean site

Thanks to Gerry McGovern and his efforts to reduce “world wide waste” for the referral.

PennWest California is rated “cleaner than 72% of web pages tested”… among the best tested

See how your website helps or hurts  the climate. Test your website pages at “Website Carbon Calculator.”

Recommend a future Link of the Week

Always eager to get recommendations of websites that dare to be different… or just do something ordinary in a special way. Write a comment with link here or send me the link at

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