Your Higher Education Marketing Link of the Week… Humber College: 10 Step Admissions Road Map… 24 February 2023

Easy-to-follow 10 Step Admissions Road Map at Humber College

Humber CollegeYou don’t have to search far to find evidence that many potential students (and parents) find the typical admissions process for higher education difficult to understand. In part, that just might be because the various steps in the process are not clearly presented in a single place from the 1st step to the start of classes.

Humber College offers an easy-t0-scan 10 step outline of the admissions process. Start at the beginning, explore what’s ahead before you start, and revisit as you complete the process. Humber makes it easy. Individual steps may vary for different colleges and universities but everyone can copy the design and make live easier for those interested in attending.

The 10 steps:

  1. Research programs
  2. Apply to Humber
  3. Track your application
  4. Receive your offer
  5. Confirm your offer
  6. Pay your deposit & tuition balance
  7. Next steps
  8. Register for classes
  9. Attend orientation
  10. You’ve arrived

Writing right for the web…

An icon for each step takes visitors to the needed details. The writing is remarkably jargon free, with great use of the “you” word rather than the “students will…” that’s still common on too many higher education websites.

Follow the Link of the Week…

See how one Humber College clarifies the 10 step admissions process at the “Admissions Road Map.”

Speed on mobile… 3.9 seconds to first view, 14.5 seconds to full interactivity

Google PageSpeed Insights measures the time to first view on a mobile phone at an “OK” seconds. Time to full interactivity, on the other hand, was a very slow 14.5 seconds.

The first step to improving mobile speed once again: “Eliminate render-blocking resources.” A very close second: “Reduce unused JavaScript.”

Website Carbon Calculator… A 54% “Hurrah” rating

Thanks to Gerry McGovern and his efforts to reduce “world wide waste” for the referral.

The Humber College rating of “cleaner than 54% of web pages tested” also is good but not nearly as strong as some others.

Does your website help or hurt the climate? Test your website pages at “Website Carbon Calculator.”

Recommend a future Link of the Week

Always eager to get recommendations of websites that dare to be different… or just do something ordinary in a special way. Write a comment with link here or send me the link at

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