Your Higher Education Marketing Link of the Week… University of Richmond: Clear MBA Admissions Criteria… 10 February 2023

Clean, Clear, Easy-to-Scan MBA Admissions Criteria at University of Richmond

University of RichmondBefore deciding whether or not to apply to a professional program, potential students will benefit by being able to easily review what’s required. Few professional schools do that better than the MBA program at University of Richmond.

The opening easily could apply to just about anyone’s admissions page. An campus photo to start things off. Then 8 lines of intro text that does tell two things about this particular program.

  • Most students are from “leading employers in central Virginia.”
  • And, in a stand alone one sentence paragraph: MBA classes are offered in the evenings (Monday – Thursday), 6:15 p.m.

The special strength starts as you scroll down just a bit: 10 admissions “requirements” ready to scan. Visitors can expand all 10 once for the details or open them individually in order of interest. Nicely done. Text size and spacing makes the 10 easy to scan in 5 seconds or less.

  • Work Experience
  • Undergraduate Degree & Transcripts
  • Resume
  • Completed Online Application
  • Application Fee
  • Recommendations
  • Office Visit/Information Session
  • Meet a Current Student or Alum
  • Interview

Follow the Link of the Week…

See how University of Richmond lets potential MBA students know about admissions criteria at the “Admissions” page.

Speed on mobile… 3.5 seconds to first view, 8.9 seconds to full interactivity

Google PageSpeed Insights measures the time to first view on a mobile phone at 3.1 seconds. Time to full interactivity was 8.9 seconds. Good but not great scores.

The first step to improving mobile speed again is: “Eliminate render-blocking resources.”

Website Carbon Calculator… A new “Hurrah” rating

Thanks to Gerry McGovern and his efforts to reduce “world wide waste” for the referral.

The Richmond MBA admissions page rating of “cleaner than 71% of web pages tested” gets us back to clean territory after last week’s not-so-good score.

Does your website help or hurt the climate? Test your website pages at “Website Carbon Calculator.”

Recommend a future Link of the Week

Always eager to get recommendations of websites that dare to be different… or just do something ordinary in a special way. Write a comment with link here or send me the link at

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