Your Higher Education Marketing Link of the Week… UC San Diego: Admit Rates for Freshman & Transfers… 23 June 2023

Unicorn found: UC San Diego makes freshman & transfer admit rates easy to find

UC San DiegoUC San DiegoIf potential students google about they can find college and university admit rates. But they will rarely find them on the actual “admissions” pages at college and university sites.

My Link of the Week search this week (“relax most college applicants are accepted”) took me to about 35 public and private sector sites before I quit looking. I found a listing of each individual University of California site and visited each… and there at UC San Diego was the unicorn.

Also deserving credit is the University of California gateway site itself. Visitors will learn that in the UC system overall “2 out of 3 California students who applied to UC last year got in.

Most schools of course admit far more than 23.7 percent of freshman applicants. Most are at 50 percent and many are much higher than that. Making that content available on the usual “admissions guidelines” pages would help reduce acceptance anxiety. In the U.S. it is relatively easy to get admitted to a college or university. But most schools cling to a “selectivity” profile that is not as accurate as they might wish.

For more details on college admission rates see the Pew Research Center article “Majority of US colleges admit most of their applicants.”

Kudos to someone at UC San Diego for publishing the admit rates. If you do the same at your website let me know and I’ll add it here as a comment and add it to Twitter and LinkedIn. Or leave the comment and a link here yourself.

Follow the Link of the Week…

See how UC San Diego presents acceptance rates for freshman and transfer students when you start at the “First-Year Students” page.

Speed on mobile… 15.0 seconds to first view, 21.0 seconds to full interactivity

Google PageSpeed Insights measures the time to first view of the “First-Year Students ” page on a mobile phone at a very slow 15 seconds. Time to full interactivity was also slow at at 21 seconds.

The first step to improving mobile speed: “Reduce unused CSS.”

Website Carbon Calculator… pretty dirty site

Thanks to Gerry McGovern and his efforts to reduce “world wide waste” for the referral.

The UC San Diego “First-Year Students” page is “dirtier than 87% of web pages tested.”

Does your website help or hurt the climate? Test your website pages at “Website Carbon Calculator.”

Recommend a future Link of the Week

Always eager to get recommendations of websites that dare to be different… or just do something ordinary in a special way. Write a comment with link here or send me the link at

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