About Bob Johnson Consulting

A Brief History

Since starting as an independent consulting in 2006, I’ve worked with 86 colleges, universities, and professional associations to develop strong marketing communication strategies.

As a speaker at professional meetings and online conferences, my topics include digital marketing, mobile marketing, best practices for online communications, web writing, and building websites for brand engagement. I’ve delivered conference workshops not only in the United States, but also in Australia, Canada, Denmark, and Germany. You’ll find 79 presentations online at Slideshare, where you can review them and download copies of those that interest you most.

Since 1995 I’ve been writing “Your Higher Education Marketing Newsletter,” sent monthly to 3,600 subscribers. More than 7,300 people around the world follow my “@HighEdMarketing” news on Twitter.  More than 2,100 people connect with me on LinkedIn, where I moderate a “Top Tasks: Higher Education Website Content” group.

From 1994 until 2003 I chaired the AMA’s annual Symposium for the Marketing of Higher Education. From 2000 to 2005 I was Senior Vice President and Director of Strategy at Creative Communication Associates. Before that, I held college and university leadership positions in marketing and enrollment for more than 25 years.

My bachelor’s degree is from Alfred University and my Ph.D. in political science is from the University of Massachusetts-Amherst.

Twitter: www.twitter.com/highedmarketing

LinkedIn: http://www.linkedin.com/in/bobjohnsonconsulting

Email: bob@bobjohnsonconsulting.com

My Specialties

  • Top Task research with Gerry McGovern and the Customer Carewords, Ltd partner group.
  • Expert Marketing Communications Website Reviews and Competitive Website Reviews
  • Brand Communication Audits

Partnership with Gerry McGovern

Gerry McGovern is the foremost international expert on task-focused, customer-centric website content that delivers high engagement for more effective online marketing results. Based in Dublin, Ireland Gerry leads an international partnership of web professionals from Belgium, Canada, the Netherlands, Norway, the U.S., the U.K. and Sweden. I’ve been a partner since we started in 2006 at a small meeting in the south of Ireland.

We have completed audience research on what future students, current students, faculty and staff, and alumni most like and don’t like about higher education websites and explored the top tasks they visit websites to complete for 35 colleges, universities, and schools around the world:

  • American University in Cairo
  • Ball State University, Online and Distance Learning
  • Bemidji State University
  • Champlain College
  • City University London School of Arts
  • Columbia College (MO)
  • Dalarna University (Sweden)
  • De Paul University
  • East Stroudsburg University
  • Erasmus University Rotterdam, International Institute of Social Studies
  • Fordham University
  • Kamehameha Schools (Hawaii)
  • Lund University
  • MacEwan University
  • Malmo University
  • Neumont University
  • Norwegian School of Economics
  • Nova Scotia Community College
  • Rider University
  • Sacred Heart University
  • Shippensburg University
  • Strayer University
  • Susquehanna University, 2010 and 2011
  • St. Ambrose University
  • Tyler Junior College
  • University of Adger (Norway)
  • University of Antwerp
  • University of California – Davis, Agricultural and Natural Resources
  • University of Hertfordshire
  • University of Manitoba
  • University of Missouri
  • University of Ottawa
  • University of Waterloo
  • Uppsala University
  • Viterbo University

Discover how Customer Carewords research is helping government, business, and university clients at the Customer Carewords website.

Frequent Higher Education Marketing Updates

My email newsletter, Your Higher Education Marketing Newsletter, is sent monthly to more than 3,600 subscribers at 943 colleges and universities in the United States, Canada, Australia, Austria, the UK, Poland, Russia, and many other countries. Subscribe to the newsletter now and also receive weekly Link of the Week selections of top higher education websites.

7,300+ people follow my daily higher education marketing updates on Twitter: news and notes from HighedMarketing. Start following me today.

Join our “Top Tasks: Higher Education Website Content” group on LinkedIn. Ask for an invitation here.

A long-time reader described the monthly newsletter as “better than anything produced” for the higher education audience. Read the most current issue.