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About Bob Johnson Consulting
My Specialties
Top Task Customer Carewords research with Gerry McGovern.
Expert website reviews from a marketing perspective.
"Writing Right for the Web" on-campus workshops.
Competitive website reviews.
Content editing to meet the 5-second scan rule.
Secret shopping reviews of the response to an online enrollment inquiry.
How can I help you improve your online marketing success? Details are here.
As chair of the AMA's Symposium for the Marketing of Higher Education from 1994 to 2003, I worked with friends and colleagues to move marketing in higher education from renegade status to respectability. That was a great time. And a fun time. And it continues today, with the special challenges of each new client.
86 Fine Clients Since 2006
Algoma University (Ontario)
American University
American University in Cairo
Australian Education International: Macquarie University
Ball State University
Bemidji State University
Berklee College of Music: 2013, 2015
Buena Vista University
California Western School of Law
Central Pennsylvania College
Champlain College
Coker College
Colgate University
Columbia College (MO)
DePaul University
Dominican University
East Stroudsburg University: 2007, 2010, 2011
Eastern Michigan University
Edison State College
Embry-Riddle Aeronautical University
Evergreen State College
Fielding Graduate University
Fordham University
Governors State University
Hodges University
Iowa State University : 2009, 2010, 2014
International Development Research Centre, Ottawa
Ithaca College
Kamehameha Schools (Hawaii)
Le Moyne College
Loyola Marymount University
MacEwan University (Alberta): 2012, 2013
Metropolitan Community College (Omaha)
Minnesota State Colleges and Universities
Mount Mercy College
New Jersey Higher Education Student Assistance Authority
Neumont University
Niagara College (Ontario)
Northeastern University
Northern Arizona University
Northwood University
Pittsburgh Technical Institute
Rider University
Rowan University
Rush University
Sacred Heart University
Shippensburg University
Siena Heights University
Slippery Rock University
South Dakota State University
Spelman College
Stonehill College
Strayer University
St. Ambrose University
St. Clair County Community College
St. Edward's University
St. John's University (NY)
SUNY Cobleskill
SUNY Geneseo
The InfiLaw System
Trocaire College
Universidad Hispanoamericana (Costa Rica)
University of Alaska Fairbanks
University of California - Davis
University of California - Merced
University of Georgia
University of Hertfordshire (U.K.)
University of Houston - Clear Lake
University of Manitoba
University of Maryland, Baltimore County
University of Minnesota, School of Public Health
University of Missouri
University of Nebraska - Lincoln
University of Nevada, Las Vegas
University of Notre Dame
University of St. Thomas
University of Waterloo
University of Wisconsin - Milwaukee
University of Wisconsin - River Falls
Viterbo University
Walsh College
Wilkes University
Wright State University
Xavier University
My Higher Education Marketing Newsletter My email newsletter, Your Higher Education Marketing Newsletter , is sent monthly to more than 3,600 subscribers at 943 colleges and universities in the United States, Canada, Australia, Austria, the UK, Poland, Russia, and several other countries. Subscribe to the newsletter now . 7,100+ people follow my newsletter extension on Twitter: marketing news and notes from HighedMarketing. Start following me today . A long-time reader described the newsletter as "better than anything produced" for the higher education audience. Read the most current issue.